4 Reasons Your Company Should Be Blogging for SEO

Whether you run a small business, local farm stand, or tech startup, having an online presence is crucial. Carving out a space for your name on the internet will take time and steady effort. Accomplishing this, however, is about more than SEO keywords and social media. Consistently releasing a variety of quality content will jumpstart your company’s web traffic. The ideal content strategy includes short-form content, such as Twitter posts, and long-form content, such as blog posts. Each has a different purpose, but they both contribute to reaching the goal of online engagement that converts. Social media is usually a given, but the blogging tends to be overlooked. Featuring long-form content is invaluable because it offers four benefits that can’t be accessed in captions, short posts, or tweets.

1. Establishing Your Company as an Industry Expert

It’s easy to share shock-value statistics and fun facts about your industry, but they only give easily accessible information. By giving a researched account or analysis of a particular topic within your field, you earn credibility. Your voice as a leader is amplified when your company releases blog content that is knowledgeable, powerful, and in-depth.

2. Explaining Your True Value to Consumers

The “About” page on your website probably gives a decent rundown of your company’s mission and purpose. You give your business a distinctive personality, but there are likely thousands of other companies that do the very same thing or offer a very similar product. What truly sets you apart isn’t something than be expressed in 140 characters or less. These unique aspects of your company must be expertly written to assure customers that you must be their first choice in a sea of options.

3. Fostering Impactful Engagement with Your Audience

Posting a thought-provoking or controversial question on social media is likely to get some attention. The comments section, however, has become a highly toxic arena for discussion. The culture of social media often makes it difficult to have proper conversations with an audience. A long-form post offers protection against ignorant responses by being able to provide cited evidence, background information, and multiple perspectives. The improved feedback better allows you to learn your audience and see how they respond to your content.

4. Creating Traffic from More Sources

Social media platforms are largely limited in how their posts can cross-over. It’s uncommon to share a Facebook post on Instagram or a Twitter post on LinkedIn. As such, individual posts aren’t likely to jump across platforms. A link to your latest blog post, however, can be easily shared on all of the above. Plus, using the right SEO keywords to create organic traffic from internet searches is an invaluable maneuver.

Your company needs to effectively communicate with your target audience on all fronts. A full-force marketing strategy must include long-form content to offer what social media can’t. Consistent, impactful blogging for SEO is the missing puzzle to your company’s online presence and connection to your target audience. Contact Dayv Digital Marketing today so we can create some amazing blog content for your company.